沿革

AISHITOTO HISTORY

沿革

1998

■HRK Co., Ltd. established

■”The Second Life” by Hatsue IWAMOTO published

■First launch of HRK Stockings

2000~

■2000 New office of H.R.K. Haruka Co., Ltd. established

■2001 H.R.K. Efise Co., Ltd. established

■2003 HRK Co., Ltd. established

2004

■First debut on RKK Radio with the program of “Blessings from Hatsue IWAMOTO”

■Distribution center established

2006

■First launch of “URUOI SENGEN”(collagen jelly)

■Ranked grade “a” by Standard & Poor’s Japan SME Rating

2007

■First “Monde Selection Award”

2010

■Ranked grade “aa” by Standard & Poor’s Japan SME Rating

■”URUOI SENGEN” rewarded “No.1 Best-selling Collagen Jelly” in Japan

2013

■Hatsue IWAMOTO received “the Honor Medal with Dark Blue Ribbon” from the Japanese emperor

■Received 86% repeat rate

2014

■Karatsu Distribution Center established

■Collagen Buffet Restaurant Opened

■Company name changed to Aishitoto Co., Ltd.

■GOKAYAMA Tofu Restaurant established

■Aishitoto Co., Ltd. (TAIWAN BRANCH) established

2015

■Karatsu Factory received GMP certificate

■First launch of Aishitoto Collagen Hair Water, developed in collaboration with Kinki University, using collagen extracted from the skin of yellowtail, namely Kindai buri

2016

■Awarded the “Crystal Prestige Trophy,” which was given to the company that has been granted the “International High-Quality Trophy” for 10 consecutive years.

■First launch of “Aishitoto Ceramide Plus” and “Aishitoto Fiber Jelly” as functional foods

■Received the commendation from Fukuoka City Government for the contribution to the Stop Drunk Driving campaign

■The official sponsor of Kyushu Mommies Volley Ball Championship

2017

■Selected as “Top 300 SMEs” by METI

■First launch of “Aishitoto Memory Plus++,” developed in collaboration with Kyusyu University and Fukuoka Bio Valley Project

■Aishitoto (Cambodia) Co., Ltd. established

■Aishitoto Collagen Jelly has sold over 400 million sachets after first launch

2018

■Mr. Nakamura acceded to the managing director, and Ms. Iwamoto acceded to the representative and CEO on 1/1

■”Blessings from Hatsue IWAMOTO” reached over 1500 times of radio broadcast

■Aishitoto (Malaysia) Sdn. Bhd established

■Certified as “Health and Productivity Management Enterprise” for two consecutive years. Won the Gold Award in “Health and Productivity Management Enterprise”

■GOKAYAMA Tofu Bakery opened

2019

■Esports business started. First launch of e-supple, the supplement for professional esports players. Aishitoto became the official sponsor of professional esports teams

■Efise (Vietnam) Co., Ltd. (Aishitoto Exclusive Distributor), Efise (Shanghai) International Trading Co., Ltd. (Aishitoto Exclusive Distributor), Aishitoto (Singapore) Pte. Ltd. established

■”URUOI SENGEN” (collagen jelly) has become the best-selling collagen jelly in Japan for 10 consecutive years

■Aishitoto Collagen Buffet Restaurant closed for the expansion of GOKAYAMA Tofu business

■Hatsue IWAMOTO’s online seminar started

2020

■Aishitoto’s New Year dishes business began

■First launch of GOKAYAMA Soya Extract Skin Care Series

■First launch of UMIKARA Skin Care Series

■Donated 5000 bottles of hand sanitizers to Fukuoka local authorities

■CS entertainment Co., Ltd. established

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