うるおい宣言

“Human health is tied to the ocean.”
The belief from Ms. Iwamoto’s father is
the start of
collagen’s research

“Our health links to the ocean,” the belief from Ms. Iwamoto’s father, is the start of “Aisitoto Collagen Jelly.”
Growing up in a fisherman’s family in a fisherman’s village, Ms. Iwamoto is familiar with the ocean, from seaweed, dried fish, fish flakes to collagen.
In the Japanese word “海” which stands for “the ocean” in English,
there’s a word “母” included, standing for “mother” in English, where we may know
the ocean is the mother of all life.
With this belief, Ms. Iwamoto kept researching
“marine collagen” and finally developed the one and only “Aishitoto Collagen Jelly.”

The development of the delicious
and result-driven collagen

Aishitoto Collagen Jelly was born in the era, where conventional collagen was
limited to tablets, powder, and drinks, and with a unique smell and lack of
deliciousness.
With the simple idea of “producing the delicious and result-driven collagen that
could be consumed conveniently and happily every day,” Aishitoto began the
research in developing collagen.
We’ve undergone continual research with the ambition of developing products
with high quality and absorbability and can be safely consumed by all generations.

The birth of the one and only
Aishitoto Collagen

The special features of Aishitoto Collagen Jelly are the “odor” and the “taste.”
Spending numerous amounts of time and labor in experimenting with hundreds of different flavors, we finally determined to use “Japanese yuzu” as our main flavor.
Formulated with yuzu juice rich in Vitamin c, and made into jelly type, which is easy to consume at any time, Aishitoto Collagen Jelly is the most ideal collagen with high effects in skin beautification.

Great achievement!
Japan’s No.1 Collagen Jelly for 11 consecutive years,
expanding its business overseas.

“URUOI SENGEN,” an edible collagen jelly by Aishitoto, brings moisture and
elasticity to all skins.
Aishitoto has received plenty of positive feedback from our customers, granted
the Gold award in Monde Selection Award for 14 consecutive years, and the
International High-Quality Trophy for 3 years, and placed the best-selling collagen
jelly in Japan for 11 consecutive years.
Besides, Aishitoto has made its prints to seven countries with the mission of
bringing smiles to people all over the world.
In the future, we’ll keep exploring all possibilities in collagen and developing
more result-driven products.

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